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Potential - Patented Nutritional Support for Learning, Academic Performance & Behavior

Potential Patented Multi-Vitamin for Learning, Academic Performance & Behavior

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Product Code: PTL-60W

Description Supplement Facts & List of No's Suggested Use
Potential - Part of the Eat, Exercise, Excel Program patent #7,771,756
Patented Nutritional Supplement to Enhance Learning, Academic Performance & Behavior

Potential is the very first nutritional supplement patented to enhance learning, academic performance & behavior that has been dispensed to thousands of US public school children for over a decade. Potential is physician-designed for optimal purity and is unlike typical mass market supplements.

Because Potential is prescribed for many environmentally sensitive children, kids with special dietary restrictions, or those with learning disabilities, Potential does not contain many of ingredients typically found in mass market kids vitamins like artificial colors, synthetic vitamin forms, artificial sweeteners, preservatives, allergens, animal products and more. Potential is natural, chewable and provides full spectrum vitamins, minerals and whole food-based nutrients, unlike many of the sweet, candy-like supplements marketed to parents "as kids vitamins" that unfortunately fail to provide critically important nutrients for growing bodies and brains.


All Natural Sweeteners: Sweetened naturally with Monk Fruit, Xylitol (for good dental hygiene) and high purity natural Stevia leaf extract for delicious, natural sweetness that complements the flavor of our natural superfruit & berry concentrates.

Vitamin K-2 for Healthy Bones : Potential is one of the only kids vitamins to include an important form of Vitamin K (Vitamin K-2, MK-7) at the dose recommended by the published clinical trials in children to support healthy bones at 45 mcg/day. Latest research concludes that healthy bone density later in life begins in early childhood. Between the Vitamin K-1 & Vitamin K-2 in
Potential, kids will receive 100% of the daily value of Vitamin K.

New Higher RDA for Vitamin D-3 :
Potential contains 600 IUs of Vitamin D3 because the Institute of Medicine recently officially revised and increased the RDA from 400 IU. This is a new recommendation, so we're one of the first companies to increase the Vitamin D content in a kids dietary supplement, staying on top of current scientific research that shows we simply need more Vitamin D in our diet.

High Antioxidant Fruits & Berries : We’ve enhanced the high antioxidant fruit blend to include pomegranate, blackberry and Patagonian Maqui berry, as part of our comprehensive antioxidant/Anthoflavone Complex which already includes more than a dozen superfruits and berries.

First Patented Vitamin for Learning

Potential was recently awarded a US patent - the first in its class - for "a Nutritional Supplement to Enhance Learning, Academic & Behavioral Performance." This patent was based on years of data including standardized test results.

We used the USDA National Nutrient Database to determine foods required to be consumed daily to meet the nutrient density in just one serving of
Potential (see below). You can see that it would be challenging for a child (or even an adult) to easily derive this range of nutrients from the typical American diet. Over the past year, we improved the Potential formula and believe this fine tuning has made the latest version of Potential the very best tasting and most comprehensive kids vitamin to support learning, academic performance & behavior.

Potential received patent #7,771,756 titled “Nutritional Supplement to Enhance Learning, Academic and Behavioral Performance”*

Potential™ Excels In Public Schools

Potential- is the first patented, natural chewable multivitamin for kids independently tested under university supervision and now beginning its 12th academic year being dispensed to thousands of US school children daily to support academic performance and behavior.valuated the impact of nutrition on behavior and academic performance. Objective test results showed that nutritional support made a significant, positive impact on how well children learned, retained information for testing and behaved in the classroom. Students who took Potential had improved standardized test scores, as well as a significant reduction in anti-social behavior.


The first study school where Potential was introduced experienced a 97% reduction in office referrals - meaning teachers and administrators could use their time to teach and improve curriculum because the kids were behaving, following the rules, focusing on academics instead of distraction. This school which could not meet testing benchmarks consistently, achieved the highest score in the school district in Math and the second highest score in English during state testing in the first year that Potential was included in the turnaround program called Eat, Exercise, Excel.

It is important to note that there is a link between math and behavior : math requires logical reasoning skills - skills that are also recruited when making decisions that impact behavior and understanding logical consequences. So it makes sense that high math scores were also reflected in better classroom behavior.

Summary of Outcomes:

  • #1 in school district in Math, meeting benchmark for 10 years in advance
  • #2 in school district for English, meeting benchmark for 10 years in advance
  • 13 fold improvement in physical fitness (40 kids met Presidential Physical Fitness standards, vs. 3 in previous year)
  • 95% Reduction in Referrals for anti-social behavior
  • 80% Reduction in Out of School suspensions
  • 97% Reduction in Suspension for Violence
  • Teachers report less difficulty managing classroom
  • 80% Reduction in teacher attrition
  • Reduced absenteeism for teachers & students
  • Volunteers & community partnerships increased
  • Parent-Teacher Organization reactivated for the 1st time in 10 years

After seeing a former failing school rise from the bottom of the school district testing scores to the top, every other school in this district wanted to include Potential as part of their programs to improve academic performance and behavior. When consistently taken, the results were the same. Kids just feel better and have a better attitude with balanced nutrition. Potential supplements important nutrients of a balanced diet that not all children have.

Former failing schools experienced such remarkable turnaround within just one school year that PBS filmed a documentary on this program and called it "How to turn around a Failing School." A FOX News broadcast in 2006 interviewed parents, children & teachers about long term results. Their investigation documented that the dramatic changes experienced in the first year were lasting and profound .

Foods Kids Would Need to Consume Daily to Meet the Nutrition in 2 Potential

  • 9 eggs (Vitamin A)
  • 6 fresh oranges (Vitamin C)
  • 5 cups of 2% milk (Vitamin D3)
  • 2 cups of almonds (Vitamin E)
  • 1 1/4 cups of blueberries (Vitamin K1)
  • Natto (Japanense fermented soy) (Vitamin K2)
  • 4 1/2 cups of cooked lentils (Vitamin B1)
  • 4 cups of cooked spinach (Vitamin B2)
  • 5.3 oz of canned tuna (Vitamin B3)
  • 5 cups of cooked soybeans (Vitamin B6)
  • 2 1/2 cups of brussels sprouts (Folate)
  • 1/2 lb of ground beef (Vitamin B12)
  • ~30 oz. of liver (Biotin)
  • 9 cups of plain yogurt (Pantothenic acid)
  • 6 oz. of 2% milk (Calcium)
  • 6 cups of cooked peas (Iron)
  • 4 1/2 oz. of cod (Iodine)
  • 7 1/2 oz. roasted turkey (Magnesium)
  • 12 oz. part skim ricotta cheese (Zinc)
  • 7 oz. sockeye salmon (Selenium)
  • 1 cup of canned white beans (Copper)
  • 1 1/2 cups shiitake mushrooms (Manganese)
  • 5 1/2 cups of broccoli (Chromium)
  • 25 bananas (Molybdenum)
  • 22 medium apples (Silicon)
  • 5 oz. farmed salmon fillet (Taurine)

Click to view the PBS documentary called "Eat, Exercise, Excel - How to Turn Around A Failing School."

Potential Ingredients Not Found in Mass Market Vitamins*

Important Antioxidants from High ORAC Fruit Concentrates*

Not only do fruit & berry concentrates provide delicious natural flavor and color , they provide essential antioxidant supplementation from natural food sources. High ORAC (Oxygen Radical Absorbance Capacity) antioxidants from fruits & berries have been shown to be beneficial for healthy brain and nerve function and behavior. We have developed a proprietary blend of High ORAC fruit & berry extracts from wild bilberry, blueberry, cherry, cranberry, elderberry, raspberry, rose hips, orange, strawberry & red concord grapeskin - which is not typically found in commerical multi-vitamins for kids. The fruit & berry concentrates in Potential is a custom blend designed to meet the needs of the original research study to support learning, memory and healthy brain function .*

According to the US Dept. of Agriculture, "50% of children in the US consume the USDA recommended number of servings in any given pyramid group and 80% DO NOT EAT the recommended number of nutrient rich fruits and vegetables. " US Dept. of Agriculture, Agriculture Research Service, Family Economics & Nutrition Review, Trends in Food & Nutrient Intakes by Children in the US. www.cdc.gov/needphp/bb_healthy/youth/index.htm.

Natural, Non-Synthetic Form of Vitamin E*

Potential contains all natural, full spectrum Vitamin E which contains mixed tocopherols and tocotrienols that play important roles as antioxidants and are more fully utilized by the body than synthetic (dl form) Vitamin E. Natural Vitamin E is often the most expensive ingredient in most multivitamins. It is included in Potential because Potential relies on whole food source nutrients, natural ingredients, premium nutrition that growing brains and bodies need and because the bio-potency of Natural Vitamin E is twice that of synthetic. The Vitamin E in Potential is the very same full spectrum Vitamin E you would find in fresh, wholesome foods.

Vitamhorm 2007: Vol. 76, p.281-308, "Alpha Tocopherol Sterioisomers," Jensen, SK, Lauridsen, C, Dept. of Animal Health, Welfare & Nutrition, Faculty of Agricultural Sciences, University of Aarhus, Denmark.

The body only uses the D-Form (natural) of Vitamin E. Since there really is no body of research to clarify what happens to the L-form (synthetic form) of Vitamin E, and our bodies are not designed to accept the synthetic form, the long term implications are unknown. The L-form (synthetic) is used in most commercially available kids multi-vitamins, but not in Potential.

Full Spectrum Forms = Complete Supplementation*

Potential contains multi-source forms of ingredients to ensure full spectrum nutrition. For example, commercially available products may contain beta carotene, but not all other (or full spectrum) carotenoids. In a balanced diet, kids would get full spectrum vitamin supplementation. Since we know that kids do not generally eat balanced diets, Potential provides full spectrum, supplemental nutrition. Instead of just beta carotene, Potential provides beta carotene with mixed carotenoids.

Active Forms = Better for Most Bodies*

Potential contains the "Active Form" of vitamins so that the body doesn't need to make the conversion. Genetic differences in the population cause some individuals to have difficulty making these conversions. "Active Forms" do all the work for you. These forms are more expensive, but we use them in Potential for the kids' benefit. Several examples are: Potential contains two forms of Vitamin B-12 (methylcobalamin is an expensive form), phosphorylated (Active) forms of Vitamin B2, B6, Niacin, Niacinamide, two different forms of Vitamin C (fat soluble & water soluble) and full spectrum, mixed carotenoids as they would occur in a balanced diet.

Full Spectrum Minerals*

Minerals are generally not palatable and are also difficult to absorb. Potential provides a broad range of multi-source minerals which are designed for palatability and provide a diversity of nutritional sources, similar to our omnivorous diet. Each chewable wafer provides a broad spectrum of minerals, including calcium, magnesium, zinc, manganese, chromium and molybdenum. Additionally, Potential provides Selenium -- an important antioxidant for brain function which is not typically found in mass market kids' vitamins.

Potential also provides a unique form of iron which is a critical nutrient for developing brains. Many popular mass market kids vitamins, like gummies are missing this essential nutrient for growing kids.

Potential also contains Taurine, an amino acid that plays many roles in brain metabolism -- both as a protective nutrient against environmental toxins, but also in brain chemistry regulating nerve function, neurotransmitter activity and behavior.

No Artificial Colors or Flavors

Many experts and parents believe that some ingredients are nutritionally unnecessary, especially for children and result in undesirable behavior and other negative effects. A recent study published in The Lancet medical journal documents the impact of food additives on behavior in children:

SOURCE: The Lancet, September 6, 2007: McCann D et al, "Food Additives & Hyperactive Behavior in 3 Year old and 8/9 Year Old Children in the community: A Randomized, Double-Blinded, Placebo Controlled Trial."

Investing in our future - we donate a portion of our profits to support a program that dispenses Potential to low income children because we believe that every child deserves a chance.

Potential is a dietary supplement and is intended to be used as a part of a whole body wellness program. Potential is administered by schools to thousands of US school children daily and is not a substitute for a balanced diet or exercise.

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Kids Potential is not intended as a treatment for ADD/ADHD or to replace any prescribed medications for ADD/ADHD.

Summary of Benefits

  • Physician designed & used in long term, multi-center clinical trial
  • Special formulation that supports brain function & behavior
  • Contains multi-source natural ingredients for full spectrum nutrition
  • Contains no artificial colors, flavors or sweeteners
  • Provides rational dietary supplementation
  • Featured in PBS Documentary on "How to Turn Around a Failing School"
  • Produced under strict GMP manufacturing controls in conformance with USP guidelines for dietary supplements