All Natural Sweeteners:
Sweetened naturally with Monk Fruit, Xylitol (for good dental hygiene) and high purity natural Stevia leaf extract for delicious,
natural sweetness that complements the flavor of our natural superfruit & berry
Vitamin K-2 for
: Potential is one of the only kids vitamins
to include an important form of Vitamin K (Vitamin K-2, MK-7) at the dose
recommended by the published clinical trials in children to support healthy
bones at 45 mcg/day. Latest research concludes that healthy bone density
later in life begins in early childhood. Between the Vitamin K-1 &
Vitamin K-2 in
Potential, kids will receive 100% of the daily value of Vitamin K.
New Higher RDA for Vitamin
: Potential contains 600 IUs of Vitamin D3 because the
Institute of Medicine recently officially revised and increased the RDA from 400
IU. This is a new recommendation, so we're one of the first companies to
increase the Vitamin D content in a kids dietary supplement, staying on top of
current scientific research that shows we simply need more Vitamin D in our
Fruits & Berries
: We’ve enhanced the high
antioxidant fruit blend to include
as part of our comprehensive antioxidant/Anthoflavone Complex which already
includes more than a dozen superfruits and berries.
First Patented Vitamin
Potential was recently awarded a US patent - the first in its class - for "a
Nutritional Supplement to Enhance Learning, Academic & Behavioral
Performance." This patent was based on years of data including
standardized test results.
We used the USDA National Nutrient Database to determine foods required to be
consumed daily to meet the nutrient density in just one serving of
below). You can see that it would be challenging for a child
(or even an adult) to
easily derive this range of nutrients from the typical American diet.
Over the past year, we improved the
Potential formula and believe this fine tuning
has made the latest version of
Potential the very best tasting and most
comprehensive kids vitamin to support learning, academic performance &
Potential received patent #7,771,756 titled “Nutritional
Supplement to Enhance Learning, Academic and Behavioral Performance”*
Excels In Public Schools
the first patented, natural chewable multivitamin for kids independently tested
under university supervision and now beginning its 12th academic year being
dispensed to thousands of US school children daily to support
academic performance and behavior.valuated the impact of nutrition on
behavior and academic performance. Objective test results showed that
nutritional support made a significant, positive impact on how well children
learned, retained information for testing and behaved in the classroom.
Students who took
Potential had improved standardized test scores, as well as a
significant reduction in anti-social behavior.
THE FIRST YEAR
study school where
Potential was introduced experienced a 97% reduction in office referrals
- meaning teachers and administrators could use their time to teach and improve
curriculum because the kids were behaving, following the rules, focusing on
academics instead of distraction. This school which could not meet
testing benchmarks consistently, achieved the
highest score in the school district in Math
and the second highest
score in English
during state testing in the first year that
Potential was included in the turnaround program called Eat, Exercise, Excel.
important to note that there is a
between math and behavior
: math requires logical
reasoning skills - skills that are also recruited when making decisions that
impact behavior and understanding logical consequences. So it makes sense
that high math scores were also reflected in better classroom behavior.
- #1 in school
district in Math, meeting benchmark for 10 years in advance
- #2 in school
district for English, meeting benchmark for 10 years in advance
- 13 fold
improvement in physical fitness (40 kids met Presidential Physical Fitness
standards, vs. 3 in previous year)
- 95% Reduction in
Referrals for anti-social behavior
- 80% Reduction in
Out of School suspensions
- 97% Reduction in
Suspension for Violence
- Teachers report
less difficulty managing classroom
- 80% Reduction in
absenteeism for teachers & students
- Volunteers &
community partnerships increased
Organization reactivated for the 1st time in 10 years
After seeing a former failing school rise from the bottom
of the school district testing scores to the top, every other school in this
district wanted to include
Potential as part of their programs to improve academic
performance and behavior. When consistently taken, the results were
the same. Kids just feel better and have a better attitude with balanced
Potential supplements important nutrients of a balanced diet that
not all children have.
failing schools experienced such remarkable turnaround within just one school
year that PBS filmed a documentary on this program and called it "How to
turn around a Failing School." A FOX News broadcast in 2006
interviewed parents, children & teachers about long term results.
Their investigation documented that the dramatic changes experienced in the
first year were
Foods Kids Would Need to Consume Daily to Meet the Nutrition
in 2 Potential
- 9 eggs (Vitamin
- 6 fresh oranges
- 5 cups of 2%
milk (Vitamin D3)
- 2 cups of
almonds (Vitamin E)
- 1 1/4 cups of
blueberries (Vitamin K1)
- Natto (Japanense
fermented soy) (Vitamin K2)
- 4 1/2 cups of
cooked lentils (Vitamin B1)
- 4 cups of cooked
spinach (Vitamin B2)
- 5.3 oz of canned
tuna (Vitamin B3)
- 5 cups of cooked
soybeans (Vitamin B6)
- 2 1/2 cups of
brussels sprouts (Folate)
- 1/2 lb of ground
beef (Vitamin B12)
- ~30 oz. of liver
- 9 cups of plain
yogurt (Pantothenic acid)
- 6 oz. of 2% milk
- 6 cups of cooked
- 4 1/2 oz. of cod
- 7 1/2 oz.
roasted turkey (Magnesium)
- 12 oz. part skim
ricotta cheese (Zinc)
- 7 oz. sockeye
- 1 cup of canned
white beans (Copper)
- 1 1/2 cups
shiitake mushrooms (Manganese)
- 5 1/2 cups of
- 25 bananas
- 22 medium apples
- 5 oz. farmed salmon
Click to view the PBS documentary called
"Eat, Exercise, Excel - How to Turn Around A Failing School."
Potential Ingredients Not Found in Mass Market Vitamins*
Important Antioxidants from High ORAC Fruit Concentrates*
Not only do fruit & berry concentrates
provide delicious natural flavor and color
, they provide
essential antioxidant supplementation from natural food sources. High
ORAC (Oxygen Radical Absorbance Capacity) antioxidants from fruits &
berries have been shown to be beneficial for healthy brain and nerve function
and behavior. We have developed a proprietary blend of High ORAC
fruit & berry extracts from wild bilberry, blueberry, cherry, cranberry,
elderberry, raspberry, rose hips, orange, strawberry & red concord
grapeskin - which is not typically found in commerical multi-vitamins for
kids. The fruit & berry concentrates in
Potential is a custom blend
designed to meet the needs of the original research study to
support learning, memory and healthy
to the US Dept. of Agriculture, "50% of children in the US consume the
USDA recommended number of servings in any given pyramid group and 80% DO NOT
EAT the recommended number of nutrient rich fruits and vegetables.
" US Dept. of
Agriculture, Agriculture Research Service, Family Economics & Nutrition
Review, Trends in Food & Nutrient Intakes by Children in the US.
Natural, Non-Synthetic Form of Vitamin E*
Potential contains all natural, full spectrum Vitamin E which contains mixed tocopherols
and tocotrienols that play important roles as antioxidants and are more fully
utilized by the body than synthetic (dl form) Vitamin E. Natural Vitamin
E is often the most expensive ingredient in most multivitamins. It is
Potential because Potential relies on whole food source nutrients, natural
ingredients, premium nutrition that growing brains and bodies need and because
the bio-potency of Natural Vitamin E is twice that of synthetic. The
Vitamin E in
Potential is the very same full spectrum Vitamin E you would find in
fresh, wholesome foods.
Vitamhorm 2007: Vol. 76,
p.281-308, "Alpha Tocopherol Sterioisomers," Jensen, SK, Lauridsen,
C, Dept. of Animal Health, Welfare & Nutrition, Faculty of Agricultural
Sciences, University of Aarhus, Denmark.
only uses the D-Form (natural) of Vitamin E. Since there really is no
body of research to clarify what happens to the L-form (synthetic form) of
Vitamin E, and our bodies are not designed to accept the synthetic form, the
long term implications are unknown. The L-form (synthetic) is used in
most commercially available kids multi-vitamins, but not in
Spectrum Forms = Complete Supplementation*
Potential contains multi-source forms of ingredients to ensure full spectrum nutrition.
For example, commercially available products may contain beta carotene, but not
all other (or full spectrum) carotenoids. In a balanced diet, kids would
get full spectrum vitamin supplementation. Since we know that kids do not
generally eat balanced diets,
Potential provides full spectrum, supplemental
nutrition. Instead of just beta carotene,
Potential provides beta carotene
with mixed carotenoids.
Forms = Better for Most Bodies*
Potential contains the "Active Form" of vitamins so that the body doesn't need
to make the conversion. Genetic differences in the population cause some
individuals to have difficulty making these conversions. "Active
Forms" do all the work for you. These forms are more expensive, but
we use them in
Potential for the kids' benefit. Several examples are: Potential
contains two forms of Vitamin B-12 (methylcobalamin is an expensive form),
phosphorylated (Active) forms of Vitamin B2, B6, Niacin, Niacinamide, two
different forms of Vitamin C (fat soluble & water soluble) and full
spectrum, mixed carotenoids as they would occur in a balanced diet.
generally not palatable and are also difficult to absorb.
a broad range of multi-source minerals which are designed for palatability and
provide a diversity of nutritional sources, similar to our omnivorous
diet. Each chewable wafer provides a broad spectrum of minerals,
including calcium, magnesium, zinc, manganese, chromium and molybdenum.
Potential provides Selenium -- an important antioxidant for brain
function which is not typically found in mass market kids' vitamins.
provides a unique form of iron which is a critical nutrient for developing
brains. Many popular mass market kids vitamins, like gummies are missing
this essential nutrient for growing kids.
contains Taurine, an amino acid that plays many roles in brain metabolism --
both as a protective nutrient against environmental toxins, but also in brain
chemistry regulating nerve function, neurotransmitter activity and behavior.
Artificial Colors or Flavors
and parents believe that some ingredients are nutritionally unnecessary,
especially for children and result in undesirable behavior and other negative
effects. A recent study published in The Lancet medical journal documents
the impact of food additives on behavior in children:
The Lancet, September 6, 2007: McCann D et al, "Food Additives &
Hyperactive Behavior in 3 Year old and 8/9 Year Old Children in the
community: A Randomized, Double-Blinded, Placebo Controlled Trial."
in our future - we donate a portion of our profits to support a program that
Potential to low income children because we believe that every child deserves a chance.
Potential is a dietary supplement and is intended to be used
as a part of a whole body wellness program.
Potential is administered by
schools to thousands of US school children daily and is not a substitute for a
balanced diet or exercise.
statements have not been evaluated by the Food & Drug Administration. This
product is not intended to diagnose, treat, cure, or prevent any disease.
Kids Potential is not intended as a treatment for ADD/ADHD or to replace any
prescribed medications for ADD/ADHD.