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Potential - Patented Nutritional Support for Learning, Academic Performance & Behavior
Potential - Patented Nutritional Support for Learning, Academic Performance & Behavior

Potential Patented Multi-Vitamin for Learning, Academic Performance & Behavior

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Product Code: POTL-60W

Description Supplement Facts & List of No's Suggested Use
Potential - Patent 7,771,756
Patented Nutritional Supplement to Enhance Learning, Academic Performance, and Behavior

Potential is the very first nutritional supplement patented to "enhance learning, academic performance, and behavior that hs been dispensed to thousands of US public school children for over a decade. Potential is physician-designed for optimal purity.
Because Potential is prescribed for many environmentally sensitive children, kids with special dietary restrictions, or those with learning disabilities, Potential does not contain many of ingredients typically found in mass market kids vitamins like artificial colors, synthetic vitamin forms, artificial sweeteners, preservatives, allergens, animal products and more. Potential is natural, chewable and provides full spectrum vitamins, minerals and whole food-based nutrients, unlike many of the sweet, candy-like supplements marketed to parents "as kids vitamins" that unfortunately fail to provide critically important nutrients for growing bodies and brains.

US Patent #7,771,756 - Brain Supplements for Students
A delicious, chewable multi-vitamin, Potential offers astute parents and kids a distinctive advantage over other mass market chewable vitamins. Potential is the very first patented, natural chewable multivitamin for kids, designed specifically to support academic performance, learning and behavior. These brain supplements for students have been independently tested under university supervision, and since 2000, Potential has been dispensed daily to thousands of US school children to support academic performance and behavior.
900+ Panel of Hazardous Chemicals: Subjected to The Most Comprehensive Testing Available: Potential has been subjected to one of the most comprehensive testing panels available, covering over 900 analytes for hazardous chemicals including pesticides/herbicides, drugs, environmental toxins and endocrine disruptors to ensure that Potential™ provides the cleanest, natural dietary supplementation for your child. To our knowledge, no other kids' vitamin is as rigorously tested.
Super Fruits & Berries: Our BioActive Juice & Antioxidant blend includes nutritious, deeply colored super-antioxidant fruits and berries including: pomegranate, blackberry, blueberry, sour cranberry, dark cherry, elderberry, raspberry, strawberry and also includes polyphenols derived from citrus, decaffeinated green tea and rose hips. Super Berry is a delicious, natural flavor that kids love.
NO Artificial Colors, Flavors & Preservatives: U.S. regulators are weighing a question parents have asked since the 1970s: do artificial food dyes make children hyperactive? The CSPI (Center for Science in the Public Interest) has petitioned the government to ban blue, green, orange, red and yellow food colorings. The synthetic dyes are common in food and drinks ranging from PepsiCo’s Gatorade, Cheetos and Doritos to Kellogg’s Eggo waffles and Kraft’s Jell-O desserts.
Natural Sweeteners: Sweetened naturally with Monk Fruit, Xylitol (for good dental hygiene) and high purity natural Stevia leaf extract for delicious, natural sweetness that complements the flavor of our natural superfruit & berry concentrates.

Vitamin K-2 For Healthy Bones: Potential is one of the only kids vitamins to include an important form of Vitamin K (Vitamin K-2, MK-7) at the dose recommended by the published clinical trials in children to support healthy bones at 45 mcg/day. Latest research concludes that healthy bone density later in life begins in early childhood. Between the Vitamin K-1 & Vitamin K-2 in Potential, kids will receive 100% of the daily value of Vitamin K.

Higher RDA for Vitamin D-3: Potential contains 600 IUs of Vitamin D3 because the Institute of Medicine recently officially revised and increased the RDA from 400 IU. This is a new recommendation, so we're one of the first companies to increase the Vitamin D content in a kids dietary supplement, staying on top of current scientific research that shows we simply need more Vitamin D in our diet.

First Patented Vitamin for Learning
Potential was recently awarded a US patent - the first in its class - for "a Nutritional Supplement to Enhance Learning, Academic & Behavioral Performance." This patent was based on years of data including standardized test results.
We used the USDA National Nutrient Database to determine foods required to be consumed daily to meet the nutrient density in just one serving of Potential (see below). You can see that it would be challenging for a child (or even an adult) to easily derive this range of nutrients from the typical American diet. Over the past year, we improved the Potential formula and believe this fine tuning has made the latest version of Potential the very best tasting and most comprehensive kids vitamin to support learning, academic performance & behavior.
Potential received patent #7,771,756 titled “Nutritional Supplement to Enhance Learning, Academic and Behavioral Performance”*

The first study school where Potential was introduced experienced a 97% reduction in office referrals - meaning teachers and administrators could use their time to teach and improve curriculum because the kids were behaving, following the rules, focusing on academics instead of distraction. This school which could not meet testing benchmarks consistently, achieved the highest score in the school district in Math and the second highest score in English during state testing in the first year that Potential was included in the turnaround program called Eat, Exercise, Excel.
It is important to note that there is a link between math and behavior : math requires logical reasoning skills - skills that are also recruited when making decisions that impact behavior and understanding logical consequences. So it makes sense that high math scores were also reflected in better classroom behavior.
Summary of Outcomes:
  • #1 in school district in Math, meeting benchmark for 10 years in advance
  • #2 in school district for English, meeting benchmark for 10 years in advance
  • 13 fold improvement in physical fitness (40 kids met Presidential Physical Fitness standards, vs. 3 in previous year)
  • 95% Reduction in Referrals for anti-social behavior
  • 80% Reduction in Out of School suspensions
  • 97% Reduction in Suspension for Violence
  • Teachers report less difficulty managing classroom
  • 80% Reduction in teacher attrition
  • Reduced absenteeism for teachers & students
  • Volunteers & community partnerships increased
  • Parent-Teacher Organization reactivated for the 1st time in 10 years
After seeing a former failing school rise from the bottom of the school district testing scores to the top, every other school in this district wanted to include Potential as part of their programs to improve academic performance and behavior. When consistently taken, the results were the same. Kids just feel better and have a better attitude with balanced nutrition. Potential supplements important nutrients of a balanced diet that not all children have.

Former failing schools experienced such remarkable turnaround within just one school year that PBS filmed a documentary on this program and called it "How to turn around a Failing School." A FOX News broadcast in 2006 interviewed parents, children & teachers about long term results. Their investigation documented that the dramatic changes experienced in the first year were lasting and profound.

Foods Kids Would Need to Consume Daily to Meet the Nutrition in 1 Serving of Potential
9 eggs (Vitamin A)
6 fresh oranges (Vitamin C)
5 cups of 2% milk (Vitamin D3)
2 cups of almonds (Vitamin E)
1 1/4 cups of blueberries (Vitamin K1)
Natto (Japanense fermented soy) (Vitamin K2)
4 1/2 cups of cooked lentils (Vitamin B1)
4 cups of cooked spinach (Vitamin B2)
5.3 oz of canned tuna (Vitamin B3)
5 cups of cooked soybeans (Vitamin B6)
2 1/2 cups of brussels sprouts (Folate)
1/2 lb of ground beef (Vitamin B12)
~30 oz. of liver (Biotin)
9 cups of plain yogurt (Pantothenic acid)
6 oz. of 2% milk (Calcium)
6 cups of cooked peas (Iron)
4 1/2 oz. of cod (Iodine)
7 1/2 oz. roasted turkey (Magnesium)
12 oz. part skim ricotta cheese (Zinc)
7 oz. sockeye salmon (Selenium)
1 cup of canned white beans (Copper)
1 1/2 cups shiitake mushrooms (Manganese)
5 1/2 cups of broccoli (Chromium)
25 bananas (Molybdenum)
22 medium apples (Silicon)
5 oz. farmed salmon fillet (Taurine)

Investing in our future - we donate a portion of our profits to support a program that dispenses Potential to low income children because we believe that every child deserves a chance.

Potential is a dietary supplement and is intended to be used as a part of a whole body wellness program. Potential is administered by schools to thousands of US school children daily and is not a substitute for a balanced diet or exercise.

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Potential is not intended as a treatment for ADD/ADHD or to replace any prescribed medications for ADD/ADHD.
Summary of Benefits

  • Physician designed & used in long term, multi-center clinical trial
  • Special formulation that supports brain function & behavior
  • Contains multi-source natural ingredients for full spectrum nutrition
  • Contains no artificial colors, flavors or sweeteners
  • Provides rational dietary supplementation
  • Featured in PBS Documentary on "How to Turn Around a Failing School"
  • Produced under strict GMP manufacturing controls in conformance with USP guidelines for dietary supplements